What Is a Good Bounce Rate?
The equation also lacks this critical exit click. Before closing the tab (or browser), have you ever spent a few minutes reading a page? If so, since it skipped the crucial exit click during that specific session, Google Analytics could not reliably calculate the time on the website.
In this case, if a user clicks on a page, reads every single last word of an 8,000-word blog post, and leaves fully satisfied, the session is logged as a bounce if they close the tab without clicking exit. The same applies to sessions where a user opens a connection on another tab and leaves the original tab open before closing their window afterwards.
How to reduce bounce rate
1. Optimize Page Load Time
Taking forever to load is arguably the worst of all the issues a web page can have. After all, if a user can’t read it (or even see it), it doesn’t matter how well or poor the quality of a website is, and 47 percent of users expect a web page to load in two seconds or less, making on-page optimization vital to decreasing the bounce rate.
The response time of your server is impacted by the amount of traffic you get, the resources used by each page, the software used by your server, and the hosting solution you use. Look for performance bottlenecks such as slow database queries, slow routing, or a lack of sufficient memory to increase the server response time, and address them. The optimum reaction time for the server is under 200 ms.
2. Make Your Content More Accessible with Smart Formatting
One of the easiest ways to decrease the bounce rate is to format your pages to be as friendly and open as possible. The less a tourist needs to do “work” to get what they want, the more likely they will hang around. Don’t burden your visitors with weighty paragraphs that cover entire pages and make your content more available using white space.
Here are several ways to make the material less intimidating visually:
- Suitable use of headers
- Regular subheadings
- Acceptable pictures
- Bulleted lists
3. Use Sidebar Widgets and Promotions Sparingly
Do it in a way that gives the reader added value if you want to highlight related material from your sidebar. For instance, similar article reviews that apply to the subject covered in a blog post are a great way to make your website “stickier” and provide your readers with truly meaningful and useful material.
Likewise, if you want to include awards and confidence signals in your sidebar, make sure that they are only from the most credible and renowned outlets such that they serve a real purpose.
4. Cross-Reference Bounce Rate with Time on Site
In the larger sense of your site in general, it is important to look at your bounce rate. Doing so helps you to decide more precisely if the issue is with a particular page, a page category (such as the blog or product pages on your site), or your website as a whole.
If you’re good at Time on Site analytics, but your blog pages have a high bounce rate, your content could be a concern. In the other hand, if your bounce rate is high and the time on site is low, in a more general sense, you might not be offering tourists what they want.
5. Ruthlessly Optimize for Relevance
Some sites target those keywords very efficiently, only to serve material that is at best or downright useless to it at worst, tangentially important to that question. You can almost guarantee that they will bounce if the page you are serving is not specifically applicable to the query of a customer. For this purpose, above all other factors, it is important that you optimize for relevance.
6. Include a Single, Clear Call to Action
So more CTAs you have on one single tab, the more likely you are to confuse your visitors and overwhelm them. Yeah, if we could have several CTAs on a single page and trust visitors to diligently review and assess each before taking an action, that would be nice, and let’s face it, this doesn’t happen very often. Your site should make it easy for tourists, quickly and conveniently, to find and do what they want.
7. Use a Logical – and USEFUL – Internal Linking Structure
If you’ve a helpful, highly implementable blog post that discusses a particular subject in great detail and will be of interest to your audience (and value), connect to it from other pages by all means. Don’t go crazy with the internal ties, however. This can confuse the visitors and overwhelm them (see above), and can also prevent visitors from first clicking on any of the internal links.
8. Make Your Site Easy to Search
In terms of regulation, even the most reliable, applicable content suggestions still place the ball firmly in your hand. In the other side, site search helps users to find what they want, not what they want, as you imagine.
If you have ever attempted to search for a website only to be met with a “Page Not Found” or “No Results” page for just a search term that really should have given thousands of results, you know how unnecessarily irritating it can be.
9. Optimize for Mobile
Introducing a mobile-friendly website, particularly for larger websites, is a massive complete nightmare. It’s just that fast. It can be a difficult operation, and could be outside of your own technological capabilities, which means that your site or company may also be costly (considerable).
It is difficult, however, to understate just how important mobile optimization is for each form of site, and you should consider making your site mobile friendly, regardless of the time, effort, and cost involved, or the ulcers or sleeplessness you experience in the method.
10. Make Your Site’s Navigation Effortless
The navigation of your website should be clear, understood immediately, and provide the user with a seamless experience of getting from one part of your website to another.
In order to know how to get around, visitors should not have to guess where they are on your website, and they should not be forced into artificial paths that you have put in place to shepherd them through your marketing funnel. Keep in mind they’re in control.
Do not risk your website’s precious guests. Optimize the user experience so that it is possible to eliminate negative bounce rates.
Hopefully, these tips on how to reduce your site’s bounce rate have been helpful. If you’ve done it this far, we have done our part to lower our own bounce rate.