Google officially announced that it would take effect in May 2021 with a new ranking algorithm called Page Experience. However they have agreed to offer a six-month notice before pushing out the latest update because of the COVID-19 pandemic.
The new ranking algorithm would rate a web page based on how the experience of communicating with it is viewed by searchers. That implies that if they think your website users would have a bad experience on that page, Google will rank your web page low.
Thanks to a new collection of Core Web Vitals metrics, Google trends will now be able to assess that. But what does it mean and how will you be impacted by the latest update? More significantly, why are you supposed to be concerned?
Read on because we’re going to give you five reasons to pay a lot of attention to the latest update. We will also teach you how to plan for the Redesign of the Page Experience.
What is Page Experience?
A detailed Page Experience requirement has been reported by Google in Google search results. But in short, the new purpose of the update is to consider how users view the experience of a web page. That is if the page:
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- Tons swiftly
- Is Smartphone-friendly
- Runs with HTTPS on
- Existence of ads those are intrusive
As the page loads, content bounces around So essentially, Google doesn’t want the example below to be experienced by your users.
The user intended to click on No, go back.”But due to the instant pop-up of the install bar, the user accidentally clicked on “Yeah, place my order. This is an annoying experience, as you’re probably conscious.
So the Google update is to make sure that users don’t create those interactions for the websites that rank on top.
The Page Experience consists of various current ranking criteria for Google search, such as:
- Mobile-friendliness Compatibility
- HTTPS
- Browsing safely
- Intrusive interstitial, implying that the content of a web page is not readily available to a user
It also contains refined usability and speed metrics, which are all under Core Site Vitals.
What are Site Core Vitals?
You do not have to worry if you are already providing your tourists with a quality on-page experience. That’s because it’s basically what Core Web Vitals is. It’s a page experience metric that indicates when visiting your website the kind of experience your visitors go through.
1. Hosted solution
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They consist of three basic measures of user engagement and page speed:
1. Largest Contentful Paint (LCP): It tests the efficiency of page loading. Ideally, within 2.5 seconds, your page should load.
2. First Input Delay (FID): It tests the web page’s responsiveness. The FID defines the time between when the first contact was made by a user and the time it took the browser to react. It should be below 100 milliseconds for an ideal FID.
3. Cumulative Layout Change (CLS): The CLS tests the visual stability of your website. That means there should be no jumping buttons for your web pages.
In short, Core Site Vitals would be part of the variables that decide the consistency of Google’s “page experience.”
5 Causes for Concern in 2021 about page experience
Google will delete the Top Stories AMP Requirement
Google will now put more focus on page experience than accelerated mobile sites (AMPs). AMPs are an open-source platform that enables mobile websites to be built that load almost instantly. That is, enhancing the speed and readability of pages of mobile content. By reducing it to its basics, it’s like taking an already mobile-friendly website and making it load even quicker. That means reducing the components of CSS, JavaScript, and using CDNs.
Pages that bid for the top storey section on Google are currently just AMPs. More than 25 million websites have published over 1.5 billion AMP pages since its introduction in 2016.
The AMPs were created for media outlets and news publications in particular, and in the top storey’s list, Google only approved AMPs. Now, that’ll change with the latest Google update. To win a spot in the top storey’s section on Google, you’ll no longer need an AMP. The Page Experience Update would instead decide which content should be in the section of the top storeys. More on Mobile User Interface emphasis.
You should probably concentrate on enhancing the mobile user experience of your website if you intend on setting up an AMP page.
If you run an eCommerce website, investing in the Progressive Web App is safest (PWA). That is, if you haven’t already considered it. The PWA is a web-designed framework that works more like a native application. It guarantees a decent user experience, and compared to AMPs, there are less limitations.
If you already have an AMP website, though, continue creating it. Google is going to continue funding AMP frameworks.
2. Websites that are unresponsive would be adversely affected
If it’s not sensitive, there’s a better risk the Page Experience Update would penalize your website. If your website is running on a non-mobile-friendly site builder, start searching for a new mobile-optimized website builder. For sites that run on outdated themes, the same goes.
A good example is SquareSpace. Except for older formats such as JPG, PNG, and GIF, they do not support WebP image formats. And that appears to be sluggish.
You can opt for WordPress if you are running an insightful website, such as a blog. With a large range of plug-ins, they have a responsive interface that helps to improve the user experience. It’s easier to move to more eCommerce solutions like Big Commerce or Shopify if you are running an eCommerce website.
Ideally, to know if your website is sensitive, you can use the Mobile-Friendly Test. It also shows all the problems with page loading found on your blog.
3.Visual indicators from Google will affect you unless you prepare
Google plans to carry out a visual indicator, aside from the latest update. This metric will distinguish search results that have fulfilled all the criteria for page experience. Until users click on the tab, the aim is to highlight search results pages with a quality page experience.
They’ll soon test the visual indicator, according to Google. They’ll add it to the Page Experience update in May 2021 if it works.
If you don’t plan for this update sufficiently, your CTR will be negatively affected. To make sure you acquire a visual indicator, you’ll need to realign your tactics. You still have a few months to plan if your website doesn’t meet all the criteria now.
4. Speed of your site will affect you heavily, for real now
Loading time, as we analyzed earlier, is one of the Main Web Vitals’ essential elements. How easily the page loads directly affects the experience of the user. As you might know, with slow load time Google hates pages. And it’s not just them, but even the consumers.
Through using Google’s Page Speed Insights, you will take the first step towards increasing the speed of your website. To decide whether your site passes the Core Web Vitals evaluation exam, it can also be analyzed.
It also shows you how you can improve the loading speed of your website. To enhance the user experience, ensure that your site passes the test.
5. Get rid of interstitial intrusive
The key reason people visit your site is that they think you can help them fix their issues. That’s why, without any distractions, you should ensure that they can easily access your content.
You produce a bad user experience for your guests if you block the content with interstitial. When that happens, the Page Experience update will adversely affect you.
Fresh Tools for Page Experience to Try Out to help you get the analytics you need, Google has created new and upgraded tools. You can boost the user experience with that. To help you assess your site, use the following tools:
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- Lighthouse
- Page Speed Insights
- Chrome DevTools panel
Conclusion
While a major update is coming, there will still be a lot of emphasis on high-quality content. Google has already made it clear. Good experience on the website will not deny the related material.
You’re already optimizing Google’s web experience if you have high-quality content and pages that users can quickly access and read. The latest update is still in the early stages. Fortunately, before the next update rolls out, Google will send out a six-month alert.
