Every year, technology’s rapid development impacts design trends. As designers, in order to be up to date on the current market, we need to be aware of current and future design trends, continuously researching, developing and expanding our design toolkit.
We have very carefully selected 7 Latest Trends in UI design & UX design patterns based on our research, experience and observations that you should observe in 2020-21. So let’s get started!
1. Animated illustration
For a long time, diagrams have been used in digital product design. Their evolution has been quite remarkable in recent years. Illustrations add natural feeling and “human touch” to the general UX of our products as very common design elements.
Illustrations are also very good attention grabbers: we could bring our goods to life and make them stand out at the top of that by introducing motion to these illustrations, adding extra information and personality.
Another advantage of applying motion is to catch the attention of users and to engage users with your product. One of the most powerful ways to tell the story about your company, product or service is often animations.
2. Augmented reality
We have seen a great deal of growth, enthusiasm and AR enhancement in recent years. Millions are being invested in AR growth by the world’s leading tech companies, so we can expect this technology to expand and evolve in 2020. In order to help designers and developers create AR-based apps.
There are countless possibilities for creativity and the development of brand new and exciting AR space experiences. In 2020, UI design for AR will be one of the key trends, so we should be prepared and ready to learn new techniques, concepts, as designers while creating AR experiences.
3. Virtual reality
It means a full sense of immersion that blocks the physical world out. Using VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be transported to a variety of real-world and imagined worlds, such as the center of a colony of squawking penguins or even a dragon’s back.
For VR, 2019 has been a big year. We’ve seen a lot of innovation and enthusiasm in VR headsets in recent years, particularly in the gaming industry. We must bear in mind that the gaming industry most often brings creativity and new technology to the design of digital goods.
Research shows that VR is no exception, as many opportunities have opened up for other industries since the launch of Oculus Quest in 2019.
Skeuomorphic design usually refers to the design elements that are created to fit real-life objects in a realistic style/way. The advancement of VR/AR technology and recent design trends seen on the most common design platforms (Dribbble, Behance, etc.) could make a skeuomorphic comeback in 2020, but with a lot of modern fashion and a slightly changed name this time: “New skeuomorphism” (also called Neumorphism).
If you probably realised: Neumorphism is a really detailed and accurate style of design. The attention to details is really impressive and certainly on site. Highlights, shadows, glows. A number of designers from all over the world have already been influenced by Neumorphism, and there is a great possibility that Neumorphism will be the biggest trend in UI design in 2020.
In any single app or website, microinteractions pretty much occur. For example, Facebook has loads of different microinteractions and I assume that the “Like” feature is just the perfect example; you see them every time you open your favorite app. often, since they are so obvious, normal and incorporated into user interfaces, we are not even conscious of life. If you delete them from your product, you’ll find that something very important is missing very quickly.
Generally, even very minor and slight changes in UI/UX architecture may often have an enormous effect. Micro-interactions are the perfect proof that the digital products’ information and attention to them will significantly enhance the overall user experience and put them at the next/higher level.
Each new device brings fresh opportunities each year to build brand new and creative microinteractions. 2020 would definitely not be an exception.
In the overall UX of digital product design, stories play a very significant role. On the landing pages, you will see them very much as an introduction to the company, product or new service. Copyrighting combined with a powerful and balanced visual hierarchy could accomplish this (typography, illustrations, high-quality photos, bold colours, animations and interactive elements).
Storytelling really helps build positive feelings and connections between consumers and your brand. Storytelling will also make the brand even more memorable and make consumers feel like they are part of our goods or services, so they want to interact with them.
That said, storytelling is also a wonderful and powerful marketing tool that could dramatically improve your product/service revenue. In 2020, storytelling will continue and grow as a very popular instrument.
7. Asymmetrical layouts
We have found a significant increase in asymmetrical formats in digital product design in recent years. Traditional formats based on a “template” are probably going away. As this trend is going to continue, 2020 will not be any different. Proper use of asymmetrical layouts brings a lot of character to our designs, dynamic and personality, so they are no longer dependent on models.
As the number of choices and possibilities are infinite when designing asymmetrical layouts, there is a lot of space for imagination. Although it takes some practice and time to construct good asymmetrical layouts, putting elements randomly on the grid does not work.
They should also be used and implemented with caution, always keeping user needs in mind: when using our digital items, we don’t want to get them lost.
These UI Design developments for 2020 are not only aimed at meeting the visual requirements of users. They are highly designed to provide the end-users with a greater degree of usability and accessibility. A subtle combination of these patterns, accompanied by extensive user study, can contribute to an improved user experience.