Digital Marketing

B2B Marketing Strategies & Cases It might be challenging to market your products or services to businesses. As a consumer, you're used to being advertised to, therefore you have a preconceived notion about how to promote to other firms. Selling to businesses (B2B) and selling to consumers

Strategies, tips, and tricks for lead generation According to SBA data, over one-third of businesses with employees fail within the first two years. While this article will not go through all of the possible reasons for a company's failure, it will focus on one of the most important aspects of

Effective usage of A/B Testing in Social Media Campaigns Many years later, Google famously utilized an A/B test to choose which shade of blue to employ in its advertising campaigns, presenting each shade to 1% of its customers. Marketers would test TV or newspaper ads in the time between James Lind

Best Paid Advertising Platforms!!!!! If you're trying to improve the quality of your digital marketing campaigns, you've probably heard about the importance of SEO and site design. However, as beneficial as organic advertising strategies are, people who click on a pay-per-click (PPC) ad are

Tips for promoting Instagram page effectively. People are wary about modest accounts. The more followers you have, the more people will actively subscribe to you. We'll show you how to market Instagram from the ground up. 1. Make sure your Instagram account is ready to promote You must do

YouTube SEO Tips to Boost Your Video's Search Rank Everyone knows that people prefer to watch a video rather than read a lengthy blog article (I know, I should have done this as a video as well—maybe one day). In fact, 59 % prefer to watch a video rather than read text. That's a sizable group. As a

Benefits of Facebook Marketing for Your Company Facebook can be very beneficial to your company. Here are 12 Facebook strategies can help you promote your business at every stage of the sales process. Facebook is one of the most popular social networking platforms, allowing friends, family, and

Voice Search Optimization Expert!!! With the widespread adoption of voice assistants like Alexa and Siri, traditional SEO for websites is expanding to include voice search optimization. Consumers searching for services, products, and content to guide their purchasing decisions are increasingly