Google My Business Improves Your Search Engine Optimization & Local Citations
Did you know that one of the factors Google considers when deciding which sites to promote in search results is the consistency and accuracy of local listings? Google searches for businesses that have a consistent presence across the web, which includes local citations like listings and review sites, because it wants to offer searchers with the best and most accurate information.
Google My Business is one of the most important citations for your internet visibility. Here are a few pointers to help you use your Google My Business page to improve your SEO and provide local searchers with clear and accurate information about your business.
MobiWeb Creations, can assist you with implementing Google My Business for you and will be benefited with the followings:
Google My Business Has 5 Advantages:
- Increase your search ranking and business visibility.
- Improve your customer service and engagement.
- Increase sales and traffic volume.
- Expand your audience.
- Develop your brand as a business authority.
What Are Local Business Citations, and Why Do They Matter?
Citations are any references of your company name on the internet, even if they aren’t related to your website. Local listings, review sites, and your Google listing are all examples of citations.
What Is the Importance of Citations in Local SEO?
Consistent citations, which show Google that the information on these sites is reliable, are crucial since it shows Google that your business information, such as your name, address, and phone number, is the same across the web.
If Google receives conflicting information about your company, it is unsure which information to believe and, as a result, may not display any information about your company at all. Furthermore, having this information provided consistently across the board makes for a more user-friendly experience.
Consider this scenario: you’re looking for a local florist and locate one that appears promising, but their phone number appears differently on Google, Yelp, and CitySearch. Because of the contradicting information, you may decide not to try any of them and instead seek out a new florist.
How Can Google My Business Aid You with Your Local SEO?
When you use Google My Business to verify your business information, you’re notifying Google that your information is correct on Google Maps and Google search results, where customers are actively looking for businesses. While consistency in citations across all local listings is vital, this is a good place to start.
What Does Having Consistent Citations Mean?
When it comes to search engine consistency, it’s critical that all of your citations have the same information about your company. For example, down to punctuation and adjectives like “Inc.” or “Co,” your company name should exactly match what’s listed on your website. The same applies for your business address: if your website’s address uses “St.” instead of “Street,” make sure your Google My Business dashboard and other local listings use the same format.
Get Google My Business Support
Contact us if you need assistance managing your business citations across directories such as Google My Business.