Lightspeed – One-stop eCommerce platform
Lightspeed is a cloud-based point of sale system that caters to retail, hospitality, and golf businesses all over the world. It includes features such as sophisticated inventory management, in-store, lightspeedapp and online sales support, customized analytics, and more.
Lightspeed has been used by major corporations such as Sony and Goop. With straightforward, modern tools and regular software upgrades, Lightspeed Company can help you manage various systems, work remotely or on the go, and future-proof your business.
Shopify – Online store builder
One of the most popular ecommerce platforms is Shopify. It specializes in building robust ecommerce stores and provides you with a number of extra features. You have a lot of control over how your store appears and works using Shopify.
The Shopify App Store has a large number of third-party apps that can assist you with many elements of running an ecommerce store. Looking for diverse apps to fit your various demands, on the other hand, can be intimidating and time-consuming.
If you want to open a new online store, good ecommerce software can help you get started quickly. Shopify and Lightspeed are two well-known ecommerce software developers. They both have ecommerce platforms that allow them to sell internationally online as well as a POS system that allows them to sell offline.
They’re well-known retail providers who are rapidly expanding and receiving excellent feedback. How do you know which is the best option for your online store?
The primary differences between Shopify and Lightspeed
At first glance, it’s difficult to distinguish between the two. Both companies are Canadian and have a global presence. Both organizations provide midmarket retail businesses with cloud-based software solutions.
They’re ideal for ecommerce businesses, but they’re also appropriate for non-ecommerce businesses. Shopify and Lightspeed both have minimal monthly fees while offering a lot of functionality in their platform.
Shopify focuses to small businesses and entrepreneurs
The first distinction will become apparent once you start looking at how these companies were created. Shopify was created specifically for the ecommerce business. Its creators established their own online store and offered a software solution to free SMEs from fixed monthly charges. This may still be seen in the way Shopify functions.
Other external systems, such as WordPress, Instagram, and any other programme that lacks a checkout option, are readily integrated into the platform. The corporation continues to place a premium on new hires. It also offers dropshipper-specific functionality, whereas Lightspeed is only now beginning to develop modules for these merchants.
Lightspeed helps retailers in making the transition to online sales
Lightspeed began as a point-of-sale (POS) system for retailers. The features are designed for multichannel retailers. If you have several points of sale, Shopify is also a good option, but Lightspeed goes even farther.
If you’re looking for ecommerce software to launch a delivery service or a collection point for your café, Lightspeed has capabilities that are ideal for your needs. If you’re selling things in many locations and need software with additional features for a hospitality business, Lightspeed is the way to go.
This isn’t to say that Lightspeed isn’t suitable for exclusively ecommerce businesses. Following the acquisition of SEOshop in 2015, the software was created. That software solution has a history similar to Shopify’s, and Lightspeed has not devalued these functionalities since 2015.
Shopify focuses to small businesses and entrepreneurs
If you’re planning to build an online store, it’s unlikely that you’ll compare software vendors based on the criteria listed above. In reality, the main attention should be on the functionalities and characteristics of the two. As a result, you’ll be able to determine which features are truly important for your online store.
Look onto Shopify Plus if you think you’ll be making tens of thousands of sales every day. This is the Shopify business model. This type is an excellent addition to your online store if you have a lot of orders. This arrangement also allows several employees to use the software. It also offers capabilities that make it easy for larger companies or businesses to sell customizable things. For the time being, Lightspeed does not offer an enterprise solution.
Shopify vs. Lightspeed – Marketing Tools
You can engage in content marketing to grow an audience with Shopify’s built-in blog. You may use SEO tools to change title tags, meta descriptions, and product details to make it easier for consumers to locate your store when they search online.
You can create highly effective email campaigns with templates using tools like Shopify Email. Create and manage Facebook ad campaigns, use free listings, and run Google Smart Shopping campaigns with Shopify.
With a loyalty account, you can use marketing automation to build marketing campaigns, auto-segment audiences, design emails, and send promotional messages. There are features for blogging as well as SEO options.
While Lightspeed offers a variety of marketing tools, Shopify takes a more thorough approach in this area.
Leave the comparison to your web design company
If you don’t think you’ll require Shopify Plus, aren’t in the hospitality industry, or don’t care whether your software was developed by a Canadian or a European, you should ask yourself: with which software platform do I have the most affinity? If you’re having a website built by an internet business, you can even let them make the decision.
Both Shopify and Lightspeed allow you to construct a gorgeous, fully functional online store. Both software packages include functionality that you want when you’re launching your own online store, thanks to their enormous development teams.
After you’ve made your decision, there’s no need to second-guess yourself. Both vendors keep a tight eye on one another. If Shopify introduces a new amazing feature, you can bet Lightspeed will follow suit shortly after, and vice versa.