EMAIL MARKETING MORE EFFECTIVE THAN OTHER STRATEGIES?
If the audience is carefully picked, email marketing produces the best results.
Are you looking for a way to increase your marketing efforts by creating your own membership list? Or perhaps you simply want to sell an expensive product to a consumer who has recently entered your sales funnel? Or perhaps you only want to retrieve/capture your customer’s emails?
EMAIL MARKETING BENEFITS
Subscription Links Setup:
According to Campaign Monitor, subscription links or buttons are a more compact choice for adding to your website than a full HTML subscribe form. These subscription buttons are attractive in appearance while serving a useful goal of capturing information about the individual who is about to subscribe to your mailing list.
Place them in key areas of your website to see a boost in conversions. If you’re having trouble determining which size subscription buttons to use for the best conversion rates, seek assistance from a User Experience professional (We are up for that part).
With those attractively pleasing Subscription links/buttons, you’ll see higher conversions than previously.
Putting Tripwires in Place:
According to Harris Myers, a tripwire is a marketing approach that entices a customer with a low-cost offer at the start and then offers him a more expensive product/service once he enters your sales funnel. If you want to get more business from the same customer who just bought your low-cost product/service, Tripwire is a good option.
The key to gaining more business is to pitch correctly, and setting up tripwires will help you get started on a path to big returns.
Here’s one step in the right direction:
Prepare a piece or material that you may provide to your audience and ask for their email addresses. You’ll have their email address, and they’ll be delighted with the information. This is a win-win situation.
Email Retrieval for Customers:
According to CXL, email lists are valuable assets for growing a business, and the larger the list, the more money you generate. If you miss any opportunity to capture your clients’ emails, you’ll miss out on a transaction. If you miss a couple more opportunities, your company’s growth will become a nightmare.
This is why capturing and retrieving customer emails is critical every time a person visits your website. Subscription buttons can sometimes be as simple as placing them into your blog entries. However, selecting where it should be placed is crucial to capturing more leads.
It is less expensive than typical marketing methods:
When compared to direct mail and print media, it’s a bargain.
With social media becoming more pay-to-play for businesses, it’s no longer the most effective approach to reach out to your target market. To create interesting content for email marketing, you just need to commit a modest amount of time and resources.
Your website’s visitors will increase:
Increasing website traffic is one of the most difficult marketing issues.
There are a number of digital marketing methods that can help you increase traffic, such as SEO and social media management, but ranking on Google takes a long time and a lot of resources.
SEO takes at least six months to a year to get rolling, and keeping up with social media on a daily basis is required if you want to stay relevant.
In terms of relevancy, email marketing not only boosts the number of people who click through to your landing sites, but it also ensures that the traffic is appropriate. People that interact with your emails have previously expressed interest in your business and are in your marketing funnel.
The more high-quality leads that come to your website, the more chances you have of influencing more conversions.
Keep in mind that some of your contacts will unsubscribe from your emails, which is quite normal. They shouldn’t be receiving your emails if they aren’t interested in visiting your website.
It’s simple to keep track of and measure:
One of the best aspects of this strategy is how simple it is to track email ROI.
You can know exactly how many people are opening, reading, and clicking on your email content if you have the right technologies in place. It’s really simple to determine whether a campaign was effective and how much of a ROI these initiatives provide your company virtually instantaneously.
Setting realistic key performance indicators (KPIs) is a simple with this aspect of email marketing. These campaigns’ open rates, click-through rates, and conversions are all easily trackable.
Even if you don’t hit the targets you set for yourself, you’ll be able to see how far off you were and what you need to do differently next time.
You may continue to measure progress as you tweak subject lines, wording, and offer kinds to identify which techniques are yielding the best results. You’re also tracking deliverability, which tells you how many individuals have seen the marketing materials you’re sending out.
Email marketing is time-consuming to set up, but it can pay off handsomely in the long run.
Give us a call if you need assistance with your email marketing strategy. You may also sign up for our monthly newsletter while you’re there.
