Increase sales & conversions for your Shopify eCommerce store!!!!
Building a successful ecommerce business begins with setting up a Shopify store.
The difficult part is getting it off the ground—creating a fantastic product line, finding the perfect apps to assist your job, and generating traffic to your brand-new venture.
The most common cause for small firms failing to meet their objectives is that they deviate from their strategy. Alternatively, they may have never created a strategy in the first place.
The best Shopify stores have a lot in common—the applications they use, the quality of their designs, their commitment to the customer experience—but the most important thing they all do is focus on and execute a winning plan.
Because the eCommerce market is becoming increasingly crowded and competitive, new businesses must employ the most effective tactics to stand out and develop.
In this article, we’ll look at how you may increase your Shopify sales. But first, let’s speak about why your store isn’t converting visitors into customers.
Why does your Shopify store have traffic but no sales?
Some established establishments may be getting plenty of foot traffic, but sales aren’t flowing in.
In that circumstance, you must put yourself in your customers’ place. People are hanging around in your store, but they aren’t enjoying themselves. What gives?
Here are some of the reasons why your visitors aren’t converting
Lack of trust: Because shoppers have learned to spot frauds, they look for reasons to trust the brands they buy from. Showcase your client evaluations and other forms of social proof, as well as make your commitment to their security evident.
Poor navigation: You want to make it as simple as possible for your customers to discover exactly what they want, so make sure your navigation is up to par. To get customers to the product they want faster, include your Shopify collections in your navigation menu and throughout your webpage.
Not mobile-friendly: People are increasingly shopping and purchasing on their mobile devices. Don’t lose out on crucial visitors by failing to optimise your store pages for mobile.
Product descriptions: They’re shopping for the products, therefore if you haven’t taken the time to adequately and evocatively describe them, they won’t stick around.
Low-resolution photos: Your images, like your descriptions, are the final element of product marketing for the incredible items you wish to offer. Ensure that your photographs are of great quality and adhere to best practises so that your customers can get a true sense of what you provide.
Store design: If your store looks the same as everyone else’s, it will quickly get forgotten. Worse, it appears to be getting worse. You want to make customised store pages that are completely consistent with your brand so that no one forgets who you are. Make it appear professional and like you.
Wrong audience: It’s possible that you’re attracting the wrong people. You need to correct it so that the right customers can find and buy your product, whether it’s because your SEO is misleading searchers or your paid marketing campaign is targeting the wrong demographics.
Wrong messaging: You may be doing yourself a harm if you direct all of your traffic to your homepage. Knowing your various audiences is a boon since it allows you to direct them to landing pages with more targeted message that will increase conversions.
Tips for boosting your Shopify store’s sales and conversions
Whether you’re an established brand looking to scale your Shopify store or a newcomer to the ecommerce game, you’ll need to develop a strong Shopify sales plan.
You may have heard a disembodied voice whispering, “If you build it, they will come,” if you’re like Kevin Costner.
This isn’t Field of Dreams, and you’re not constructing a baseball diamond.
When it comes to setting up a Shopify business, you’ll have to do more than just wait for consumers to arrive.
Here are 15 tried-and-true methods for attracting customers to your store and converting them into sales
1. Obtain consumer opt-ins in order to foster future sales
You want to get as much value as possible from the traffic you already have.
You can’t expect all of that traffic to result in sales. And that’s fine.
However, you may give those visitors the option to convert in a variety of other methods for the price of their contact information. You can start marketing to them after you have their email address and/or phone number to generate future sales.
Popups, flyouts, chat windows, and on-page fields are just a few examples of opt-in forms. These tools, which offer downloadables and discounts, are effective at increasing conversions.
You are only damaging your sales potential when there is evident desire to purchase, such as on the checkout page. Don’t sabotage the shopping experience.
2. Create effective email marketing strategies
You may start designing email marketing campaigns that keep your brand in their minds and drive new purchases once you’ve established your lead capture approach.
The return on investment for every dollar spent on email marketing in ecommerce is $45. It’s a no-brainer to spend a cent and get a 45x return, so don’t skimp on your email marketing efforts!
You’ll need to build a plan that focuses on segmentation and drip email sequences to make the most of that email list. Begin your plan with the following buckets:
* Target audience: new users, returning customers, browse abandonment, cart abandonment, and so on.
* Transactional (such as order and shipping confirmations), promotional (such as huge sales and special offers), and lifecycle marketing emails (cart abandonment, re-engagement, welcome series)
To boost the possibility of conversion, segmentation helps you to speak more directly to clients with various needs.
You may create email drip campaigns for your Shopify store by:
* Product launches and company updates
* Welcome emails
* Browse abandonment reminders
* Post-purchase emails
* Cart abandonment reminders
Simply avoid sending too many emails, since they will quickly wind up in spam bins. You may make restrictions to avoid annoying individuals if you use the correct email marketing solution.
3. Increase engagement via SMS and push alerts
SMS marketing is becoming just as vital as email marketing these days. You can deliver marketing messages directly to your clients’ pockets and handbags.
Customers are more than delighted to get special offers by text if they have given their consent, and they may even prefer SMS over other forms of communication.
Whereas email marketing has an average open rate of 18 percent across all businesses, SMS open rates can reach 98 percent. And, on average, those messages are opened within the first 90 seconds of receipt.
You can also go the anonymous route with web push notifications, which require browser opt-in and provide customers with vital nudges right where they purchase without requiring customer data.
4. Invest into your social media marketing plan
Without a strong social media presence, no eCommerce marketing strategy would be complete.
One of the most important lessons we’ve learned from some of the most successful Shopify companies is that social media is crucial to their success.
With its concentration on photographs and the ability to tag things for quick shoppability, Instagram has proven to be a tremendous marketing tool for eCommerce retailers. Its global user base surpassed one billion in 2020, and it continues to grow.
While Facebook isn’t as visually appealing as Instagram, several firms have found success there by interacting with active Facebook Groups to generate interest in their products.
Another shoppable visual site where shoppers congregate to discover excellent new products (like yours) and build relationships with brands is Pinterest.
With regular blogging, you can begin to establish a following, as well as fresh traffic and brand exposure. You’ve already warmed up these leads with quality content, so they’ll be more eager to buy when they arrive at your store.
5. Use SEO to increase organic visitors
The dream is to have no traffic. That dream has become a reality thanks to search engine optimization. To reap the benefits, you only need to put in the first work to make your store SEO-friendly.
Shopify features excellent built-in options for creating SEO-friendly pages, including updatable meta fields (title, description, and URL slug), as well as sitemaps, 301 redirects, and canonical URLs.
All of this ensures that your homepage, product pages, collections pages, and other pages are indexed and found by the major search engines.
Where it falls short, there are sophisticated Shopify apps that can pick up the slack, identifying problems and suggesting fixes as they develop.
You can create a content marketing plan outside the standard eCommerce shop pages by starting a blog and targeting the most relevant keywords in your sector.
Blog postings are more likely to rank well on Google, and you can use that giant search engine to directly address the questions your prospective clients are asking.
6. Use paid advertising to target your ideal customers
The final stage in attracting that all-important store traffic is to build paid advertising campaigns that can target the exact customers you want.
You can do your hardest to get the top organic places on Google, but paid ads will always come out on top. Fortunately, paid search advertisements and Google Shopping ads can help you get there as well (to show off particular products).
Bid for search keywords you wish to show up for and just pay for the clicks you get.
Paid social ads on platforms like Instagram and Facebook have proven to be more successful for some firms (both manageable through the Facebook ad dashboard).
You target specific audiences on various social media networks rather than terms. They can target your adverts to the people most likely to buy your items thanks to their massive database of personal information (likes, locations, brand connections, politics, and so on).
You may keep tweaking your ad copy, images, and targeting until it’s just right. It’s a good technique to drive traffic as long as you make more money than you spend.
7. Create specific landing pages that convert well
You’ve devised a strong traffic-generation strategy for your Shopify store.
Your store now has a slew of curious customers thanks to SEO, email and SMS marketing, push alerts, and paid ads. Amazing!
You could just sit back and wait for people to figure it out on your homepage. That’s fine, and you’ll almost likely generate a lot of sales that way.
However, if you already have numerous unique sources of traffic (at least some of which is well-segmented), you can create conversion-focused landing pages.
A good example is paid traffic. You know exactly who would be interested in clicking on your link. Would you prefer direct them to your homepage or to a page specifically geared to sell to them?
That’s a landing page, right there!
A successful landing page contains the following characteristics:
* A compelling call to action (CTA)
* Strong visuals and design
* Clearly stated features and benefits
* Social proof
Make a fantastic landing page, then duplicate it for your specific audiences.
8. Use A/B testing to improve your marketing
After you’ve created your first landing page, you might imagine a world where you had a different headline and wonder how much better it might perform.
We don’t need to look into the multiverse to determine if a few minor changes would affect conversion. Instead, start A/B testing your sites and choose the most successful version each time.
External tools, such as Google Optimize, a free tool that actually paints over your site with a new version, can be used to conduct A/B testing on your Shopify store.
You can also use Shogun Page Builder’s built-in A/B testing functionality for any Shopify landing pages you create.
With Page Builder, you can experiment with a variety of page elements to determine what performs best, then save the winning templates for future campaigns.
9. Use strong writing, graphics, and video to highlight your products
Your Shopify store’s most significant feature is its merchandise.
So, it’s understandable that you want to do everything you can to highlight what makes them so special. Furthermore, just because people prefer to purchase online doesn’t mean they don’t miss the in-store experience.
In the absence of being able to hold things in their hands and check the details of your wares in person, you must design a product page experience that comes as close as possible.
That involves taking great images from numerous angles that display even the tiniest details, as well as establishing an environment in which your product can shine, whether on a model in the woods or against a solid background.
Your product description should be thorough and evocative to go along with these graphic explainers. Include important product specifications as well as a compelling product story. Great storytelling is the foundation of commerce.
10. Use strong social proof to build trust
While you’d like to believe that shoppers make purchasing decisions based only on your excellent marketing, the truth is that they trust their peers the most.
Including the thoughts of your satisfied customers in your store might go a long way toward persuading potential customers to take a chance on you. You should make a concerted effort to encourage the creation of social proof and to prominently showcase it on your store pages.
If you’ve been featured in publications (such as gift guides or fantastic reviews) or received an award, now is a wonderful time to incorporate those logos and quotes into your store to acquire the trust of those organizations.
11. Create brand ambassadors within your clients
Word-of-mouth (WOM) marketing is fueled by loyalty and referral schemes.
It’s a no-brainer to reward your most loyal customers, especially when it implies additional business. A good customer loyalty programme, according to 77% of consumers, is more likely to keep them committed to a brand.
These initiatives not only increase customer retention, but they also turn loyal consumers into brand ambassadors, making them an important part of your marketing team.
12. Make the shopping experience more personalized
Consumers are more willing to accept, if not demand, customization in their online purchases. According to one survey, 71 percent of shoppers are irritated with impersonal shopping experiences.
Customers sharing their data is something that eCommerce marketers adore. Consumers are more than prepared to provide data for a more tailored experience, with 83 percent stating they would do so.
But how do you make their experiences more personalized?
Product recommendations are one effective method to use personalisation. Amazon makes good use of data, displaying customers things that are related to other items they’ve looked at and recommending product bundles to boost average purchase value.
Email marketing sequences depending on customer behaviour, such as browse abandonment, cart abandonment, and products added to wishlists, can also be used.
This targeting can easily be extended to retargeting, one of the most cost-effective forms of paid advertising. Visitors can be followed across the internet with graphics of the goods they were looking at in your store.
There are so many ways to give your customers a terrific tailored experience that it’s great to know they’re up for it.
13. Provide a shopping experience that is both speedy and responsive
When a business takes an eternity to load, customers aren’t interested in seeing what all the hype is about. There’s no reason to suffer with a slow store when there are so many others to choose from.
Nearly half of online consumers want webpages to load in under two seconds, and mobile users anticipate pages to load in under four seconds.
Furthermore, a one-second delay in load time has been proven to result in a 7% reduction in conversions.
To summarise, speed up your store pages!
However, speed is only one facet of the experience. Given that so many people now purchase on their mobile devices (and that Google looks at your store’s mobile version explicitly), ignoring the mobile experience is no longer an option.
For good reason, the finest eCommerce stores also have the best mobile landing pages—it equals more sales and conversions.
Simply enter your URL into Google’s PageSpeed Insights portal to see where you stand in terms of performance and mobile friendliness.
You’ll find information about how quickly your page loads on mobile and desktop, as well as your Core Web Vitals ratings. It will then make suggestions on how you may enhance your statistics.
14. Use chatbots and live chat to keep customers coming back
Customers will have queries no matter how well-designed your store is. They may go elsewhere if they can’t locate the answers they need (despite having a fantastic FAQ website).
Live chat is a terrific approach to eliminate the friction of lingering queries and provide clients with rapid support during the purchasing process. They can finish their transaction without anxiety thanks to prompt responses.
However, even with a strong support crew, providing 24/7 live chat help might be tough.
Fortunately, chatbots have advanced to the point where you can construct elaborate Q&A routines that cover the most common queries (more interactively than a FAQ page ever could).
15. Make use of wishlists to motivate future purchases
Visitors to your store may not be ready to purchase straight away.
However, if they like anything you sell and are reminded of it in the future—for example, when they are ready to buy—you should build a mechanism to keep them informed.
Make wish lists.
Customers who can add things to their wishlists are more likely to sign up for email updates, which allows you to build a relationship with them in the future.
You can segment these potential consumers and send them targeted email marketing efforts in the future to encourage them to convert.
You can also learn about inventory demand and use that information to plan your purchases.
The smallest details can create a meaningful effect
You don’t have to do everything in this piece to notice significant changes in your sales figures. Begin with low-hanging fruit and work your way up.
Every firm is unique, and the benefits of each given implementation will differ. Listening to your consumers and learning what will work for them is the most important thing you can do to make great changes in your business.
Many of these ideas may be readily implemented with the help of applications or tools; all you have to do now is figure out what works best for your store and your customers.
